Our Competences in Detail
Understanding your market’s and customer’s needs becomes a cornerstone not only for consumer driven products.
In the age of conversation you need to be aware of how the market place as a whole might anticipate your value proposition, how your messages get absorbed by your stakeholder community.
We support you in the design, set-up, execution and evaluation of simple or complex qualitative and quantitative primary market research studies. If required, we can take over the complete forecasting and business modelling of your projects performance.
- Market research strategy development
- Qualitative and quantitative primary market research studies, incl.
- Market and product forecasts
- Tracking studies
- Customer segementation studies